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If you live in a major Australian city like Sydney or Melbourne, EatClub has likely become a staple on your phone. For many, it’s the first app opened when deciding where to eat. But beneath the surface-level discounts lies one of the most sophisticated business models in the Australian tech scene. How does a company facilitate 40% discounts and still reach a $200 million valuation? I took a closer look at their strategy, and here is how the "EatClub Machine" actually works.